Fruttonero natural cosmetics was born in Senigallia, in the province of Ancona, from the ambitious idea of a young working group which, having found itself in African territory, became aware of some natural extracts, used as cosmetic and medicinal remedies or as food ingredients by the population local. Hand-extracted oils since ancient times, butters and ointments with valuable soothing, emollient, moisturizing, regenerating and healing properties. From there, the desire to create a line of NATURAL AND SUSTAINABLE cosmetics based on pure raw materials has matured. Selected fruits, nuts and seeds are processed by skilled hands, with techniques handed down from generation to generation, coming from different continents.


Fruttonero pays the utmost attention to the direct and indirect influence that its activities can have on the well-being and economic, social and environmental development of the communities in which it operates, reconciling the needs of profitability and enhancement of the territories.

The raw materials are selected with great attention and care, choosing completely organic products, grown in a sustainable way and with a guarantee of low environmental impact.

Fruttonero certifies the entire production chain that starts from the countries of origin where the raw materials themselves are grown.

The processes are based on mechanical extraction processes able to preserve all the natural active ingredients and preserve them in the final product.

Chemical extraction methods that can leave toxic and harmful residues in the final product and in the environment have been deliberately discarded a priori.

The choice of packaging also looks to sustainability. Fruttonero uses ecological and recycled materials, testifying to the respect for the environment which Fruttonero has always paid particular attention to.

Direct control over production and the supply chain in the countries where the fruit is obtained and processed allows the guarantee of the highest quality and purity of the product.

The careful supervision carried out on the place of origin and in Italy, at the Fruttonero laboratory, guarantees the quality standards dictated by European legislation, now even more careful to guarantee product quality and traceability.


Fruttonero has conformed the quality of its products to the technical specifications for eco-biocosmetics, natural cosmetics and for vegan products ICEA - Institute for Ethical and Environmental Certification, guaranteeing and strengthening their quality value.

Fruttonero products are certified as BIOLOGICAL, NATURAL and VEGAN cosmetics with the ICEA BRAND.

Furthermore, the Fruttonero brand is registered in the National Register of Italian Producers 100% Made in Italy.

Fruttonero applies an Integrated Quality Management System UNI EN ISO 9001,

Environment UNI EN ISO 14001 and Occupational Health and Safety OHSAS 18001, certified by RINA.

The activities necessary for the entire flow of cosmetic products, from the receipt of raw materials to the delivery of the finished product, are managed in accordance with the guidelines UNI EN ISO 22716 Cosmetics - Good Manufacturing Practices (GMP) - Guidelines on Good Manufacturing, in order to ensure quality in the cosmetic production, guarantee the protection and safety of Fruttonero products and allow for adequate conservation and traceability.

As part of the production and marketing activity, Fruttonero natural cosmetics are safe for the health and safety of consumers, in compliance with regulation 1223/09, through controls both on the raw materials used and on the cosmetic product, both in production and on the finished product.

Get to know our Quality, Environment and Safety Policy

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