Argan oil is a natural oil, produced from the fruit of the Argan tree, a wild plant belonging to the Sapotaceae family, which grows exclusively in the Sous plain, the southwestern area of ​​Morocco.

The oil is extracted by cold pressing, without the use of additives and solvents and refining processes.

The evergreen thorny tree can reach 10 meters in height. Suitable for the desert climate, it is a plant capable of living over 200 years. Inside its fleshy fruits, there is a very hard nut, inside which there are three small stones from which the oil is extracted.

As with many vegetable oils, argan oil too, following a different production process, has two possible uses: food and cosmetic. In the event that it is used as a condiment, the kernels must first be toasted and then squeezed, the oil thus obtained will have a strong smell and a dark color. In the second case, however, the oil, following cold pressing, will be clearer and with a more delicate natural fragrance.


Pure Argan oil is rich in tocopherols, flavonoids, xanthophylls, carotenoids, vitamins and natural antioxidants, necessary to counteract the factors that cause skin aging. Particularly suitable for mature skin, thanks to its constituents, it visibly and quickly improves the state of hydration and elasticity.

Vitamin A stimulates the production of collagen, makes the skin toned and radiant. Vitamin E helps neutralize the reactivity of free radicals. It nourishes the epidermis, giving it brightness and compactness. A precious ally also for hair, especially when damaged, treated or dry, used alone or in synergy with common hair care products, it nourishes, hydrates and makes it silky


Anti-Age: allows tissue repair and wrinkle attenuation

Antioxidant: defends against the aggression of free radicals

Regenerating: promotes skin cell renewal

Elasticizing: stimulates the production of elastin and collagen fibers

Mature skin

In the evening before going to bed, after having thoroughly cleansed the face, apply a generous amount of oil. Tap the product over the entire surface of the face with your fingertips, leaving a light regenerating film that will be absorbed during the night.

Eye contour and décolleté

For an effective anti-aging massage, distribute a dose of oil on the skin of the face with the fingertips. Apply increasing and light pressure with circular movements from top to bottom and from inside to outside. For the décolleté, apply one or more doses of the product and massage with movements that go from the inside out.

Make-up base

Distributed on the face and massaged until completely absorbed, it prepares the skin to welcome the foundation, thanks to proper hydration.


For damaged hair, apply before shampooing and leave on for at least thirty minutes. When the hair is very dry, it is possible to apply the oil after shampooing to damp hair, distributing it over the entire length. You can later apply the other styling products.


The product has no fragrance, the smell is that characteristic of the raw material

To buy it click on this link: https://fruttonero.com/collections/linea-pure/products/olio-di-argan-puro


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